Why Custom Content Earns More Than Anything Else
Custom content commands premium prices because it is exclusive by definition. A subscriber is not buying a photo set that 500 other people can also unlock. They are buying something made specifically for them, with their preferences, their chosen scenario, and their name attached to it. That exclusivity justifies prices two to five times higher than standard PPV content.
For faceless creators, customs have an additional advantage: they let you charge based on effort and personalisation rather than appearance. A face-showing creator might charge a premium simply because their face is in the shot. A faceless creator charges a premium because the content was built around the subscriber's exact request. The value proposition shifts from "you get to see me" to "this was made for you." That is actually a stronger sales position because it taps into the subscriber's desire for individual attention, which is the core driver of spending on OnlyFans. Understanding this psychology is critical, and it ties directly into what subscribers actually want from faceless creators.
How to Price Your Custom Content
Establish a Base Rate
Your base rate is the minimum price for any custom order, regardless of complexity. This covers your time, production effort, and the exclusivity factor. For faceless creators in 2026, competitive base rates typically start at $25 to $50 for a short custom (one to three minutes of video or a five-photo set). Anything below $25 undervalues your work and attracts low-quality buyers who will constantly push for more while paying less.
Add Pricing Modifiers
On top of your base rate, add modifiers for additional complexity. Common modifiers include: name usage ($5 to $15 extra), specific outfits or props ($10 to $20 extra depending on whether you already own the item), longer duration (price per additional minute), rush delivery within 24 hours ($10 to $25 surcharge), and exclusivity guarantees where the content will never be resold or reused ($20 to $50 extra). These modifiers let you accommodate a wide range of requests without constantly recalculating prices from scratch.
The modifier system also helps you upsell naturally. When a subscriber sends a basic request, you can respond with the base price and then mention available add-ons: "That would be $35 for the base custom. Want me to use your name? That is $10 extra. Want it delivered within 24 hours? Add $15." Most subscribers will add at least one modifier, which increases your average order value by 25% to 40%. This upselling approach works especially well when combined with a strong DM and chatting strategy that keeps conversations warm and personalised.
Managing Custom Requests Without Losing Your Mind
Create a Request Template
Do not let subscribers send vague, open-ended custom requests. Instead, create a simple template that asks for exactly what you need: what type of content (photo or video), preferred theme or scenario, any specific outfits or props, whether they want their name included, desired length (for video), and their preferred delivery timeframe. This template eliminates the back-and-forth that eats up your time and ensures every order starts with clear expectations on both sides.
Set Clear Turnaround Times
Commit to a standard turnaround time and communicate it upfront. Three to five business days is standard for non-rush orders. Seven days is acceptable for complex requests. Rush orders (24 to 48 hours) should always come with a surcharge. Never promise same-day delivery as your standard, because that creates an expectation you cannot sustainably meet, especially during busy periods.
Batch your custom orders whenever possible. If you have three customs to fulfil in a week, block out a single production session to shoot all three rather than interrupting your regular content schedule three separate times. This is the same principle behind content batching for faceless creators, and it applies equally to custom work.
Setting Boundaries That Protect You and Your Revenue
Boundaries are not optional. They are a business necessity. Publish a clear list of what you do and do not offer in custom content. Pin this alongside your tip menu or include it in your welcome message. Being upfront about boundaries prevents uncomfortable conversations later and filters out subscribers whose requests fall outside your comfort zone.
For faceless creators specifically, boundaries around identity protection are critical. Never include anything in a custom that could compromise your anonymity: avoid content near windows with identifiable backgrounds, remove metadata from files before sending, and never use your real name or voice unaltered if voice disguise is part of your anonymity strategy. Review our faceless OnlyFans safety essentials and staying anonymous on OnlyFans guide for a complete breakdown of identity protection practices.
When a request falls outside your boundaries, decline it politely but firmly. A simple "That is not something I offer, but here is what I can do instead" redirects the conversation toward a sale you are comfortable fulfilling. Most subscribers respect clear boundaries, and the ones who do not are not worth keeping.
Delivering Customs and Building Repeat Buyers
Delivery is where you turn a one-time buyer into a repeat customer. Send the completed custom with a personal message that references their specific request: "Here is the [description] you asked for, hope you love it." This small touch reinforces the personalised nature of the purchase and makes the subscriber feel valued. After delivery, follow up 24 to 48 hours later to ask if they are happy with it and whether they would like to order again.
Track your custom orders in a spreadsheet that records the subscriber, the request details, the price paid, and the delivery date. This data helps you identify your most valuable custom buyers (the ones who order repeatedly), and it gives you insight into which types of customs are most popular. Over time, you can proactively offer popular custom types to subscribers who have not ordered yet, using your DM strategy to suggest options based on their engagement patterns. This proactive approach consistently outperforms waiting for requests to come in, and it ties neatly into a broader subscriber retention strategy that keeps fans engaged and spending month after month.