How a Free Page Works
A free OnlyFans page has no subscription fee. Anyone can follow your page and see your wall content without paying. Revenue comes entirely from pay-per-view (PPV) messages, tips, and custom content requests. The wall acts as a showcase that demonstrates the quality of your content, and the monetisation happens behind the scenes through direct messages and locked posts.
The advantage of a free page is volume. Because there is no financial barrier to entry, you attract significantly more followers than a paid page would. A free faceless page might accumulate thousands of followers in the same time a paid page gains hundreds of subscribers. That larger audience creates a bigger pool of potential buyers for your PPV content, and even a small conversion rate on a large audience can generate substantial revenue.
The disadvantage is that free followers are not the same as paying subscribers. Many people follow a free page with no intention of ever spending money. Your follower count looks impressive, but your actual paying audience might be a fraction of that number. This means your revenue is entirely dependent on your ability to convert free followers into PPV buyers through your messaging, your content previews, and the quality of your locked material.
How a Paid Page Works
A paid OnlyFans page charges a monthly subscription fee, typically ranging from $5 to $25 for faceless creators depending on niche and content volume. Subscribers pay to access your wall content, and additional revenue comes from PPV messages, tips, and custom requests on top of the subscription. Your pricing strategy determines where you sit within that range.
The advantage of a paid page is subscriber quality. Every person on your page has already demonstrated willingness to pay, which means they are significantly more likely to spend on PPV, tips, and customs than free followers. A paid page with 200 subscribers often generates more revenue than a free page with 2,000 followers because the subscriber base is pre-qualified as buyers.
The disadvantage is the barrier to entry. Asking someone to pay before they see your content requires strong marketing, a compelling profile, and enough visible previews to convince them the subscription is worth it. For faceless creators, this barrier is slightly higher because potential subscribers cannot rely on facial recognition to build immediate trust and attraction. Your branding, your preview content, and your profile copy need to work harder to close the sale.
Where the Money Actually Comes From
Free Page Revenue Breakdown
On a free page, the vast majority of revenue comes from PPV messages. A typical breakdown might look like 70% to 80% from PPV, 10% to 15% from tips, and 5% to 15% from custom content requests. Your PPV strategy is the single most important revenue lever on a free page. If your PPV game is weak, your free page will underperform regardless of how many followers you have.
Paid Page Revenue Breakdown
On a paid page, revenue is more diversified. A typical breakdown might be 40% to 50% from subscriptions (including renewals), 30% to 40% from PPV, and 10% to 20% from tips and customs. This diversification makes paid pages more stable month to month because subscription renewals provide a predictable revenue baseline. Even if your PPV sales dip in a given week, subscription revenue continues. Maximising this stability depends on strong subscriber retention practices that keep subscribers renewing month after month.
Which Model Suits Faceless Creators Better
Faceless creators tend to perform well with paid pages for a specific reason: the subscription model rewards content depth over content volume. A face-showing creator on a free page can film a quick selfie video in two minutes and send it as PPV. A faceless creator needs to invest more time and creativity into every piece of content because the content itself carries the full burden of attraction. That extra effort per piece makes it more efficient to monetise through a subscription model where every piece of content contributes to the subscription value, rather than a free model where each piece needs to sell individually.
That said, free pages can absolutely work for faceless creators who are strong at direct messaging and PPV selling. If you are naturally good at building relationships through chat, creating urgency around locked content, and converting casual interest into purchases, a free page gives you a larger audience to work with. The right chatting strategy can make a free page highly profitable even with a lower conversion rate.
The Hybrid Approach
Many successful faceless creators run two pages: a free page that acts as a marketing funnel and a paid page that serves as the premium destination. The free page posts teaser content, previews, and SFW material that showcases the quality of your work. Every post on the free page includes a call-to-action directing followers to your paid page for the full experience.
This hybrid model captures the volume advantage of a free page while maintaining the subscriber quality of a paid page. The free page does the work of convincing people your content is worth paying for, and the paid page collects the subscription revenue plus additional PPV and tip income. It does require managing two pages, which doubles your content scheduling and posting workload, but the content repurposing strategies we cover elsewhere make this manageable by turning one shoot into material for both pages.
Making the Decision
Choose a free page if you are confident in your messaging and PPV selling abilities, if you want to build a large audience quickly, or if your content niche is highly competitive and a subscription barrier might limit discovery. Choose a paid page if you want more predictable monthly revenue, if you invest significant effort into each piece of content, or if your niche is specific enough that subscribers seeking your type of content are willing to pay for access.
If you are genuinely unsure, start with a paid page at a low subscription price ($5 to $8) and test for 60 to 90 days. Track your subscriber growth, your retention rate, and your revenue per subscriber. If the numbers are strong, keep the paid model. If subscriber acquisition is a struggle despite consistent marketing, consider switching to a free page or testing the hybrid approach. The important thing is to make the decision based on data rather than assumptions.

