Setting Your Subscription Price
Your subscription price is not just a number on your profile. It is a filter that determines the quality and behaviour of every subscriber who walks through the door. Set it too low and you attract price-sensitive subscribers who complain about PPV, rarely tip, and cancel the moment they feel they are not getting enough for free. Set it too high without the content library to back it up and you create a barrier that suppresses sign-ups and makes every cancellation more costly.
For most faceless creators, the optimal subscription range falls between $7.99 and $14.99 per month. Within that range, the specific price depends on your niche, your content volume, and your PPV strategy. Creators who post frequently to the wall and use PPV sparingly can price higher because the subscription itself delivers substantial value. Creators who keep the wall lighter and drive revenue primarily through PPV and customs should price the subscription lower because it functions as an entry point rather than the main product.
The $4.99 to $6.99 range works for creators running a high-volume PPV model where the subscription is essentially an access pass. The $7.99 to $9.99 range is the most common sweet spot for faceless accounts because it is low enough to convert casual browsers but high enough to signal quality. The $10.99 to $14.99 range works for creators with established libraries, strong niches, and consistent daily posting that makes the subscription alone feel like a premium product. Anything above $14.99 requires either a very loyal existing audience or an exceptionally narrow, high-demand niche.
Free Page Versus Paid Subscription
The free page model, where the subscription costs nothing and all revenue comes from PPV, tips, and customs, works well for certain creator types. But for faceless accounts, we almost always recommend a paid subscription. The reason is structural: faceless creators rely on content quality and exclusivity rather than personal connection, and a paywall reinforces both of those signals. A free page removes the exclusivity barrier entirely and attracts a much larger percentage of passive followers who never spend.
When a subscriber pays even $7.99 to access your page, they have already committed financially. That commitment creates a psychological shift. Paid subscribers are more likely to open PPV messages, more likely to respond to upsells in chat, and significantly less likely to screenshot or redistribute content because they have an investment in maintaining their access. Free page subscribers carry none of that commitment, and conversion rates on PPV messages reflect the difference.
There are exceptions. Creators with massive external followings on Reddit or Twitter sometimes use a free page as a funnel, converting high traffic into a smaller paying audience through aggressive PPV. But this model requires significant daily traffic volume to work, and most new faceless creators do not have that. If you are building from scratch, start with a paid subscription and focus on delivering enough wall value to justify the price. Our growing from zero guide covers the full early-stage growth approach.
PPV Pricing Tiers
Pay-per-view messages are the largest revenue channel for most faceless creators, often accounting for 35 to 45 percent of total income. The key to maximising PPV revenue is not pricing every message the same. It is building a tiered structure where different content types sit at different price points, giving subscribers multiple entry points and reasons to purchase at every level.
A three-tier structure works best for most faceless accounts. The entry tier, priced between $5 and $8, features shorter content, teaser clips, single photos, or behind-the-scenes material. This tier exists to build purchasing habit. Subscribers who buy at this level regularly are far more likely to purchase at higher tiers over time. The mid-range tier, priced between $10 and $18, is where the bulk of PPV revenue sits. This includes longer videos, themed photo sets, and content that feels meaningfully more premium than what appears on the wall. The premium tier, priced between $20 and $35, is reserved for your best content: full-length videos, highly produced sets, niche-specific content that subscribers have been asking for, and limited-availability drops.
The mistake most creators make with PPV is clustering everything in the mid-range. When every message costs $12 to $15, subscribers stop perceiving differences in value and start experiencing purchase fatigue. Tiered pricing solves this by creating contrast. The $5 message makes the $15 message feel premium. The $15 message makes the $30 message feel exclusive. Each tier reinforces the perceived value of the others. Our PPV strategy guide covers caption frameworks, timing, and send frequency in detail.
Custom Content Pricing
Custom content is the highest per-unit revenue source on OnlyFans, and faceless creators are particularly well-positioned to capitalise on it. Because faceless content already relies on composition, angles, and aesthetic rather than facial expressions, the production requirements for customs are often simpler than they are for face-showing creators. A custom request that might require extensive setup and emotional performance from a face-showing creator might only require a specific outfit, angle, or scenario from a faceless creator.
Custom pricing should always be higher than your highest PPV tier because the subscriber is paying for exclusivity and personalisation. A reasonable starting framework for faceless customs is $50 to $80 for photo sets of 8 to 15 images, $75 to $150 for videos under five minutes, and $150 to $300 for longer or more complex video requests. These ranges vary by niche. Feet content customs, for example, often command premium rates because the requests are highly specific and the subscriber base expects to pay for personalisation.
Always collect payment before producing custom content. OnlyFans allows you to send a PPV message with the price attached, and the subscriber pays before you shoot. Never produce content on the promise of future payment. Set clear turnaround expectations, typically three to five business days, and build a simple intake form that captures exactly what the subscriber wants: scenario, outfit, duration, and any specific details. The more structured your custom process, the fewer revisions you will need and the more efficiently you can produce.
Tip Menu Strategy
A tip menu is a posted list of actions, content types, or interactions that subscribers can purchase by sending a tip of a specified amount. For faceless creators, the tip menu serves two functions: it creates low-friction revenue opportunities throughout the day, and it communicates to subscribers that your time and attention have a defined value.
Effective tip menus for faceless accounts typically include items across three price levels. Low-cost items in the $5 to $10 range might include a personalised voice note, a specific pose photo, or a reply to a DM within a set timeframe. Mid-range items between $15 and $30 might include a short custom clip, a name rating, or access to a specific unreleased photo set. High-end items above $30 overlap with your custom content pricing and might include personalised video messages or exclusive content bundles.
Pin your tip menu to your profile or include it in your welcome message so every new subscriber sees it immediately. Update it quarterly to keep it fresh and remove items that do not sell. The tip menu is also an excellent testing ground for new content types. If a particular item consistently sells, consider building it into your regular PPV rotation. Our bio and profile tips guide covers how to structure your profile elements, including where to place your tip menu for maximum visibility.
Promotional Discounts and Free Trials
Promotional pricing is a powerful acquisition tool when used strategically and a revenue killer when used carelessly. The most common mistake is running permanent discounts or offering free trials without a conversion plan. A 50 percent off subscription that runs indefinitely is not a promotion. It is just a lower price with extra steps, and it trains your audience to never pay full rate.
Effective promotional strategies for faceless accounts include limited-time subscription discounts tied to specific events or content drops, bundle discounts on PPV where purchasing two messages unlocks a third at a reduced rate, and short free trials of one to three days that funnel into a structured onboarding sequence. The critical element in every case is the conversion mechanism. A free trial subscriber who receives no welcome message, no PPV offer, and no reason to convert to paid will simply leave when the trial ends. A free trial subscriber who receives a carefully timed sequence of teaser content, an exclusive PPV offer at a reduced price, and a clear value proposition for staying will convert at rates between 15 and 25 percent.
Limit promotional discounts to no more than 30 percent off your standard rate, and never run them for longer than 72 hours. Scarcity drives action. When subscribers believe the discount will always be available, they have no urgency to act. When they see a clear window closing, conversion rates increase significantly. Our subscriber retention guide covers how to structure onboarding sequences that convert trial and discounted subscribers into long-term paying members.
When and How to Raise Your Prices
Price increases are inevitable for any growing account, but timing and execution determine whether they drive revenue up or push subscribers out. The right time to raise your subscription price is when three conditions are met simultaneously: your content library has grown substantially since you last set the price, your retention rate is stable above 60 percent, and your subscriber count is growing or holding steady month over month. If all three conditions are true, your current audience is telling you that your content is worth at least what they are paying, and likely more.
Raise prices in small increments, typically $1 to $3 at a time. Announce the increase at least one week in advance and frame it around the value you have added, not around your costs or needs. Subscribers respond to statements like “We’ve added over 200 new posts since launch, so we’re adjusting the subscription to reflect the library you’re getting access to” far better than they respond to “Prices are going up.” Grandfather existing subscribers at the old rate for one renewal cycle if possible. OnlyFans allows you to set different rates for new versus existing subscribers, and this grace period reduces churn from loyal members.
For PPV, price increases can be more fluid because each message is a standalone purchase. Test higher prices on new content and monitor open rates and purchase rates. If your mid-tier PPV has been priced at $12 and you raise it to $15 with no drop in purchases, the market is telling you $15 was always the right price. Increase gradually, test consistently, and let the data guide your decisions rather than assumptions about what subscribers will pay.
Building a Balanced Revenue Mix
The healthiest faceless accounts do not rely on any single revenue channel for more than 50 percent of their income. Over-reliance on subscriptions means a bad month of cancellations can gut your earnings. Over-reliance on PPV means your income is volatile and tied to how many messages you send. Over-reliance on customs means your revenue is capped by how much content you can personally produce.
A balanced revenue mix for a mature faceless account typically looks like this: subscriptions contribute 25 to 35 percent of total income, providing a stable monthly base. PPV messages contribute 30 to 40 percent, representing the primary growth lever. Tips and tip menu items contribute 10 to 15 percent as supplemental income. Custom content contributes 15 to 25 percent as high-margin, on-demand revenue. This distribution gives you stability from subscriptions, growth from PPV, and upside from customs and tips. Our income breakdown guide details how these channels interact across different earning levels and niches.
Track your revenue by channel monthly. If any single source creeps above 50 percent, actively invest in growing the others. If PPV revenue is lagging, review your caption strategy and send frequency. If custom requests are rare, promote your custom menu more visibly. If tips are minimal, update your tip menu and reference it in chat conversations. Revenue diversification is not just about maximising income. It is about building an account that can absorb a bad week in any single channel without collapsing. Our content batching guide and chatting guide cover how to create systems that feed multiple revenue channels simultaneously.