How Subscription Bundles Work on OnlyFans
OnlyFans allows creators to offer discounted subscription bundles alongside their standard monthly price. You can create bundles for 3 months, 6 months, and 12 months, each at a discount percentage you choose. When a subscriber purchases a bundle, they pay the full discounted amount upfront and receive access for the entire bundle period without any additional charges or renewal decisions.
From your end, the revenue from a bundle sale appears as a single lump-sum payment. OnlyFans takes its standard 20% cut from the total, and you receive 80% of the bundle price. The subscriber's access expires at the end of the bundle period, at which point they can choose to renew at the bundle rate, switch to monthly, or leave. This means bundles do not guarantee permanent retention, but they do guarantee revenue for the bundle duration and give you a defined window to build enough value that the subscriber wants to continue.
Pricing Your Bundles for Maximum Revenue
The pricing decision with bundles involves balancing two competing goals: the discount needs to be attractive enough that subscribers choose the bundle over the monthly option, but not so deep that you are leaving significant revenue on the table. The data from our managed accounts points to an optimal range.
For a 3-month bundle, offer a 10% to 15% discount. If your monthly price is $12.99, a 3-month bundle at 15% off would be $33.12 (about $11.04 per month). This discount is modest enough that you are not sacrificing much per-month revenue, but it is enough to feel like a meaningful deal to subscribers. More importantly, it secures three months of revenue that you would otherwise need to earn through three separate rebill decisions.
For a 6-month bundle, offer 20% to 25% off. At a $12.99 monthly price with 20% off, the 6-month bundle would be $62.35 (about $10.39 per month). This tier appeals to subscribers who have been on your page for a month or two and want to commit because they already know they like your content. The deeper discount reflects the longer commitment and the higher total spend.
For a 12-month bundle, offer 30% to 35% off. At $12.99 monthly with 30% off, the 12-month bundle would be $109.12 (about $9.09 per month). This is your biggest discount, but it is also your most valuable offer because it secures a full year of revenue from a single subscriber. Only a small percentage of subscribers will buy this tier, but the ones who do are your most committed fans and they represent guaranteed income for 12 months.
The math on bundles is straightforward. If a subscriber would have stayed for only two months at $12.99 before canceling, you would have earned $25.98. If that same subscriber buys a three-month bundle at $33.12, you earn $7.14 more than you would have without the bundle. Multiply that across dozens of subscribers and bundles generate meaningful incremental revenue even after accounting for the discount. For the broader pricing framework, see our pricing guide.
When to Promote Bundles for Best Results
Timing matters with bundle promotion. The most effective moments to push bundles are when subscribers are already feeling positive about your page and are most likely to commit. Blanket promotion of bundles every day dilutes their impact and trains subscribers to ignore the offer.
The first opportunity is during onboarding. When a new subscriber joins and receives your welcome message, include a mention of your bundle options. Frame it as a value proposition: "If you like what you see and want to save, I offer discounted bundles for 3 and 6 months." New subscribers who are excited about discovering your page are more likely to commit while their enthusiasm is high.
The second opportunity is after a strong content week. If you have just dropped a particularly popular post or PPV that generated strong engagement, follow it up with a bundle promotion. Subscribers who just experienced peak value from your page are primed to lock in access to more of it.
The third opportunity is around the subscriber's first rebill date. Subscribers who are approaching their 30-day renewal are making a decision about whether to stay. A DM offering them a bundle at a discount gives them a reason to commit for longer rather than debating month to month. Our rebill rate strategy guide covers the full approach to reducing churn at the renewal point.
Promoting Bundles Without Being Pushy
The biggest mistake creators make with bundles is over-promoting them to the point where every post feels like a sales pitch. Subscribers came for your content, not for discount offers. Bundle promotion should be woven into your regular communication naturally rather than dominating it.
Use your bio to mention bundles passively. A line like "Bundle and save: 3 and 6-month options available" sits in your profile permanently and catches the attention of subscribers who are browsing your page. This costs zero effort after setup and converts subscribers who were already looking for pricing information. Our bio and profile tips guide covers how to structure your bio for maximum conversion.
In DMs, mention bundles conversationally when the context is right. If a subscriber tells you they love your page, respond with genuine appreciation and add: "If you want to lock in access and save a bit, I have bundle options that might make sense for you." This feels like a helpful suggestion, not a sales push. For the broader approach to selling through DMs without alienating subscribers, see our upselling strategies guide.
Bundles and Your Broader Revenue Strategy
Bundles are one piece of a larger revenue ecosystem. They work best when combined with other monetization strategies that maximize the value of each subscriber during their bundle period. A subscriber locked in for six months is a subscriber you have six months to upsell with PPV content, custom requests, paid sessions, and tip menu items.
Think of the bundle as the entry point and everything else as the expansion revenue. The subscriber pays a discounted rate for access, and then you earn premium revenue through the additional spending that comes from engaged, committed subscribers. The data consistently shows that bundle subscribers spend more on PPV and tips per month than month-to-month subscribers because the upfront commitment creates a psychological investment in your page. They are not just subscribing; they are invested.
Track the lifetime value of bundle subscribers versus monthly subscribers separately. If bundle subscribers generate higher total revenue despite the discount, the math confirms that bundles are working. If the numbers are close, you may need to adjust your discount levels or increase your PPV and custom content promotion to bundle subscribers. Our analytics and metrics guide covers how to track and compare these metrics. For the full PPV strategy that pairs with bundles, see our PPV strategy guide.
Common Bundle Mistakes to Avoid
The most common mistake is discounting too aggressively. A 50% off 12-month bundle might generate upfront revenue, but it effectively halves your per-subscriber monthly income for an entire year. If that subscriber would have stayed for six months at full price, you have actually lost money on the deal. Keep your maximum discount at 35% and resist the temptation to run deeper promotions, even during slow periods.
The second mistake is not offering bundles at all. Many creators skip bundles because they worry about the discount or because they do not understand how to set them up. The OnlyFans interface makes bundle creation straightforward, and even a modest 10% three-month bundle provides measurable churn reduction with minimal revenue sacrifice.
The third mistake is ignoring bundle subscribers after purchase. These subscribers have committed significant money upfront and deserve to feel that their commitment is valued. Send a personal thank-you message when someone buys a bundle. Give them a small perk: early access to your next PPV, a bonus photo, or a spot on your tip leaderboard. These small gestures reinforce their decision and prime them for additional spending during their bundle period.